Founder & CEO, Fintox (Mumbai) (Sep 2020 – present)
Leading the initiative of financial literacy and trying to make investing simple in the avenue of financial assets.
- Building the fintech platform of to assist retail individuals in investment decisions
- Conducting online workshops on stocks, mutual funds, p2p lending, debt & financial planning
- Reach across 35+ countries & 75+ cities in India
- Connected with Nissan Motors, TransUnion, Menarini Asia Pacific, Amity University, Wiley India, NMIMS, Asian Paints, Lean In (by Facebook COO)
Head of Marketing & Products, RupeeCircle (Mumbai) (Sep 2018 – Sept 2020)
Leading the marketing & products team (6 members) of RupeeCircle, a Peer-to-Peer (P2P) lending fintech company backed with a seed funding of INR 55 million from Mahindra Finance & Oracle Accelerator Program
- Drive personalized marketing campaigns for revenue growth (B2C orientation, digital & field activations)
- Collaborate with sales, technology, operations, external agencies & vendors to achieve business goals
- Develop strong marketing systems to ensure rapid scale up of innovative marketing campaigns
Achievements: – Shortlisted for Bharat Inclusion Fund by Bill & Melinda Gates Foundation RupeeCircle became the most followed brand on social media in an year among P2P lending companies in India Achieved 4x digital lending revenue growth & 12x growth in registered users within the 1.5 years Mobile App launched for both Android & iOS along with revamped version of the desktop interface
Head of Marketing, CreditVidya (Mumbai) (Oct 2017 – Sep 2018)
Led the marketing team for emerging Fintech Leader ($7mn Series B) funded by Matrix Partners & Kalaari Capital
- Drive thought leadership leveraging traditional & digital marketing for CreditVidya’s Brand Positioning
- Define & track overall brand metrics to ensured planned delivery in line with company objectives
- Manage PR agencies, ATL/BTL activations and improve user experience to drive customer acquisitions Achievements:- Rebranding exercise within 6 months – logo & branding, new website, blog & social media Recognized by Ministry of Finance & SAB TV group for best case study on financial inclusion 2017
Awards Won – Amazon AI Conclave 2018, BWDisrupt40under40, Gartner Fintech, CNBC TV 18 Fintech
Global Marketing & Key Accounts Manager, Gulf Oil (London & Mumbai) (Oct 2013 – Sep 2017)
- Drive fuel retail business expansion (franchise licensed) in Europe, Latin America, South East Asia & Middle East
- Set up & lead the Pan-India distribution network & key accounts for Industrial Lubricants Business in India
- Execute innovative marketing campaigns (Field + Digital) for channel, direct, key accounts & OEM business
- Own & drive new product launches, packaging, price lists, distributor policies & incentive schemes Achievements:- Gulf’s petrol station franchise network set up in Russia, Philippines, Middle East & Indonesia Primary market research to capture brand awareness & preference done across 10 target countries within 4 months
Leadership Associate, Hinduja Global Solutions (Bangalore) (May 2013 – Oct 2013)
- Lead a team of Field representatives, Tele-callers & Managers to set up EMI collections as a new KPO process
Achievement – Awarded best collection team by Tata Motor Finance with business expansion from 1 to 3 states
Management Intern, Hewlett Packard (Bangalore) (Apr 2012 – May 2012)
- Conceptualized workforce management framework from outsourcing business operations at optimal costs
Achievement – Received pre-placement offer to join the Business Resource Management Team
Automation & Digital System Design Engineer, NTPC (New Delhi) (Aug 2008 – May 2011)
- Automate key sections of power plant with vendor manager systems & customized programmable logics
Achievement – Shortlisted for Meritorious Executive Trainee Award from CMD, NTPC
Visiting Faculty for Marketing at NMIMS Global Access Program (May 2017 – Present)
- Conducting distant learning sessions on multiple marketing topics like Search Engine Optimization, Mobile Marketing, Digital Marketing etc.
- Operating a social media community for students & working professionals to disseminate knowledge about key digital marketing concepts
Admissions