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Indian Institute of Information Technology, Lucknow
भारतीय सूचना प्रौद्योगिकी संस्थान, लखनऊ
(An Institute of National Importance by the Act of Parliament)

Shri Nikhil Prabhakar

Shri Nikhil Prabhakar

Visiting Faculty

Education

  • MBA (IIM Ahmedabad)
  • B.Tech (NIT Allahabad)

Professional Experience

Founder & CEO, Fintox (Mumbai)                                                                                (Sep 2020 – present)

Leading the initiative of financial literacy and trying to make investing simple in the avenue of financial assets.

  • Building the fintech platform of to assist retail individuals in investment decisions
  • Conducting online workshops on stocks, mutual funds, p2p lending, debt & financial planning
  • Reach across 35+ countries & 75+ cities in India
  • Connected with Nissan Motors, TransUnion, Menarini Asia Pacific, Amity University, Wiley India, NMIMS, Asian Paints, Lean In (by Facebook COO)

Head of Marketing & Products, RupeeCircle (Mumbai)                                 (Sep 2018 – Sept 2020) 

Leading the marketing & products team (6 members) of RupeeCircle, a Peer-to-Peer (P2P) lending fintech company backed with a seed funding of INR 55 million from Mahindra Finance & Oracle Accelerator Program

  • Drive personalized marketing campaigns for revenue growth (B2C orientation, digital & field activations)
  • Collaborate with sales, technology, operations, external agencies & vendors to achieve business goals
  • Develop strong marketing systems to ensure rapid scale up of innovative marketing campaigns

Achievements: – Shortlisted for Bharat Inclusion Fund by Bill & Melinda Gates Foundation RupeeCircle became the most followed brand on social media in an year among P2P lending companies in India Achieved 4x digital lending revenue growth & 12x growth in registered users within the 1.5 years Mobile App launched for both Android & iOS along with revamped version of the desktop interface

Head of Marketing, CreditVidya (Mumbai)                                                             (Oct 2017 – Sep 2018)

Led the marketing team for emerging Fintech Leader ($7mn Series B) funded by Matrix Partners & Kalaari Capital

  • Drive thought leadership leveraging traditional & digital marketing for CreditVidya’s Brand Positioning
  • Define & track overall brand metrics to ensured planned delivery in line with company objectives
  • Manage PR agencies, ATL/BTL activations and improve user experience to drive customer acquisitions Achievements:- Rebranding exercise within 6 months – logo & branding, new website, blog & social media Recognized by Ministry of Finance & SAB TV group for best case study on financial inclusion 2017

Awards Won – Amazon AI Conclave 2018, BWDisrupt40under40, Gartner Fintech, CNBC TV 18 Fintech

Global Marketing & Key Accounts Manager, Gulf Oil (London & Mumbai)       (Oct 2013 – Sep 2017)

  • Drive fuel retail business expansion (franchise licensed) in Europe, Latin America, South East Asia & Middle East
  • Set up & lead the Pan-India distribution network & key accounts for Industrial Lubricants Business in India
  • Execute innovative marketing campaigns (Field + Digital) for channel, direct, key accounts & OEM business
  • Own & drive new product launches, packaging, price lists, distributor policies & incentive schemes Achievements:- Gulf’s petrol station franchise network set up in Russia, Philippines, Middle East & Indonesia Primary market research to capture brand awareness & preference done across 10 target countries within 4 months

Leadership Associate, Hinduja Global Solutions (Bangalore)                        (May 2013 – Oct 2013)

  • Lead a team of Field representatives, Tele-callers & Managers to set up EMI collections as a new KPO process

Achievement – Awarded best collection team by Tata Motor Finance with business expansion from 1 to 3 states

Management Intern, Hewlett Packard (Bangalore)                                            (Apr 2012 – May 2012)

  • Conceptualized workforce management framework from outsourcing business operations at optimal costs

Achievement – Received pre-placement offer to join the Business Resource Management Team

Automation & Digital System Design Engineer, NTPC (New Delhi)            (Aug 2008 – May 2011)

  • Automate key sections of power plant with vendor manager systems & customized programmable logics

Achievement – Shortlisted for Meritorious Executive Trainee Award from CMD, NTPC

Visiting Faculty for Marketing at NMIMS Global Access Program                  (May 2017 – Present)

  • Conducting distant learning sessions on multiple marketing topics like Search Engine Optimization, Mobile Marketing, Digital Marketing etc.
  • Operating a social media community for students & working professionals to disseminate knowledge about key digital marketing concepts

 

Contact

Department of Information Technology,
Indian Institute of Information Technology,
Lucknow, India.
nikhil@iiitl.ac.in

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