Dr. Mukesh Kumar

IIM Amritsar                      January 2018 – Present

 Assistant Professor, IIM Amritsar Area: Marketing & Communications

Administrative Responsibilities

o   Chairperson, Public Relations (2018 onwards)

o   Chairperson, Alumni Relations (2018 -19)

o   Member, MBA Program, Placements Committee, MDP Committee

o   Member, Internal Complaints Committee

IMT Nagpur                        June 2017 – January 2018

 Assistant Professor Area Communications

IIM Raipur                                  2014-17

Assistant Professor Area: Communications

Administrative Responsibilities

o   Chairperson, Corporate Communication (2015 – 2017)

o   Chairperson, Students’ Affairs (April-June, 2017)

1. Parashar, ,            &            Kumar,            M.            (2020). The marginalized  and  stigmatized  identity  of  Dalits  in  India   with   special   reference to Maharashtra and Tamil Dalit autobiographies. International Journal of Development and Conflict. (Accepted)
2. Kumar, , Parsad, C., Bamel, U. K., Prashar, S., & Parashar, A. (2019). Influence of pre-crisis reputation and COO on diminishing a product-harm crisis. International Journal of Organizational Analysis.
3. Parashar, A., & Kumar, M. (2019). Communicating the Quest for Sustainability: Ecofeminist Perspectives in Sarah Orne Jewett’s ‘A White Heron’. Journal of Human Values, 25(2), 101-112.
4. Parashar, A., Kumar, M., & Saluja, V. (2019). Discovering India Through Imagery in Postcolonial Travel Writings. Tourism Culture & Communication, 19(2), 103-110.
5. Parsad, C., Prashar, S., Vijay, T. S., & Kumar, M. (2018). In-Store Stimuli and Impulsive Buying Behaviour: modeling Through Regression Equation. International Journal of Strategic Decision Sciences (IJSDS), 9(3), 95-112.
6. Kumar, M., Prashar, S., & Jana, R. K. (2019). Does international tourism spur international trade and output? Evidence from wavelet Tourism  economics, 25(1), 22-33.
7. Parashar, A., Kumar, M., & Saluja, V. (2017). An Essay on the Touristic Representations of India Presented in Three Postcolonial Tourism Review International, 21(4), 407-415.
8. Kumar, , Kalakbandi, V., Prashar, S., & Parashar, A. (2017). Overcoming the effect of low self-esteem on public speaking anxiety with  mindfulness-based  interventions. Decision, 44(4), 287-296.
9. Vijay, T. S., Prashar, S., Parsad, C., & Kumar, M. (2017). An Empirical Examination of the Influence of Information and Source Characteristics on Consumers’ Adoption of Online Reviews. Pacific Asia Journal of the Association for Information Systems, 9(1), 5.

1. Somany Ceramics: Recruitment Challenges – cleared by Ivey Publishing, Case Reference no – 9B18C025 (2018): Amitabh Kodwani, Mukesh Kumar, Sanjeev Prashar
2. Flipkart: Grappling with Product Returns – cleared by Ivey Publishing, Case Reference no – 9B18A045 (2018): Sanjeev Prashar, Mukesh Kumar, Amit Kumar Mukul
3. The War for Talent: Deloitte vs KPMG – cleared by Ivey Publishing, Case Reference no- 9B17C023 (2017); Sanjeev Prashar; Amitabh Deo Kodwani; Mukesh Kumar
4. 4. When the tone of an email went wrong – cleared by Ivey Publishing, Case Reference no – 9B16C013 (2016); Mukesh Kumar; Archana Parashar; Sanjeev Prashar
5. Did I include adequate information in my business presentation? Presented at GSMC, IIM Raipur, cleared by ET Cases and Case Centre; Case Reference No. STFM-2-0024 (2016); Hareesh N Ramanathan; Mukesh Kumar; Sanjeev Prashar; Priyanka Gupta
6. Maggi in India: Failing the Quality Test – Cleared by Case Centre, Case Reference no. 516-001-1 (2016); Sanjeev Prashar; Mukesh Kumar; T Sai Vijay; Chandan Parsad; Anju Joshua; Saranya Panicker
7. Uber Fiasco: Is There A Way Out – Cleared by Case Centre, Case Reference no. 516- 003-1 (2016); Sanjeev Prashar; Mukesh Kumar; Abhishek Banerjee; Nikhil Sahakari; Subham Chatterjee
8. Myntra’s Transition from Multi-channel E-commerce to App only Sales Platform – Cleared by Case Centre, Case Reference no. 516-0018-1 (2016); Mukesh Kumar; Sanjeev Prashar; Sneha Kadam

9. To disclose or not to disclose – cleared by Case Centre, Case Reference no- 416-0053- 1 (2016); Mukesh Kumar; Archana Parashar; Sanjeev Prashar
10. Madhya Pradesh: Destination Branding – cleared by Case Centre, Case Reference no. 516-0086-1 (2016); Mukesh Kumar, Sanjeev Prashar, Priyanka Gupta, Sana Ansari, Shubham Bawa
11. Flipkart’s BigBillion Day: What Went Wrong? Cleared by Case Centre, Case Reference no. 115-011-1 (2015); Sanjeev Prashar; Mukesh Kumar
12. Buying Myntra: Flipkart’s Gain – Cleared by Case Centre, Case Reference 315-095- 1 (2015); Sanjeev Prashar; Mukesh Kumar
13. Air India: Undoing Service Failure – Cleared by Case Centre, Case Reference no. 515- 071-1 (2015); Mukesh Kumar; Sanjeev Prashar
14. Stayzilla Takes on OYO Rooms: A Case of Competitive Advertising – Cleared by Case Centre, Case Reference no. 115-039-1 (2015); Sanjeev Prashar; Mukesh Kumar

1. A paper titled “A comparison of school curricula of English in CBSE and BSEB schools: with emphasis on writing skills” was presented at ASIA TEFL, 2012
2. A paper titled “Perceptual Difference of Modal verb CAN for speakers of American English and Indian English: Implications for Business Writing” was presented at ASIA TEFL 2012
3. A paper titled “The Law of Errors: Spelling Errors at the Undergraduate Level in Bihar”, presented at 1st International Conference on ELT at Amity University Lucknow, 18-19 May 2013
4. A paper titled “National Convention on Ethics in Research on Human Subjects: Problems of Implementing International Norms and Guidelines in the Indian Context” at JNU New Delhi, 30-31 July 2013

1. Did a TEQIP assignment for NPIU (worth 2.4 million) on effectiveness of Management Capacity Enhancement Programs conducted under TEQIP-II.
2. Trained Faculty on effective communication during FDP conducted under TEQIP-II at IIM Raipur
3. Trained IOC channel partners on persuasion and negotiation under MDP program conducted at IIM Raipur on November 20, 2015 and December 11, 2015
4. Trained core and contractual employees of Google on Business English
5. A three day training on communication for BSF officers at BSF Academy, Gwalior in 2011
6. A two day training on communication for Army officers at IMA, Dehradun in 2011
7. A two day training on communication for the Army personnel at IMA, Dehradun in 2011
8. A two day training on communication for entry and mid-level employees of GAIL Jaipur & Noida in 2011

Department of Information Technology,
Indian Institute of Information Technology,
Lucknow, India.
mukesh@iiitl.ac.in