Indian Institute of Information Technology, Lucknow
भारतीय सूचना प्रौद्योगिकी संस्थान, लखनऊ
(An Institute of National Importance by the Act of Parliament)
Dr. Chhavi Taneja is a Ph. D. from University of Delhi, India in the area of Marketing. She has done her MBA from University of Delhi and is a graduate in Economics from Shri Ram College of Commerce.
Her work experience of twenty three years spans across leading marketing research agencies such as Nielsen and premier management institutes such as NMIMS Global Access School for Continuing Education (NGASCE), IMT Centre for Distance Learning (IMTCDL), Birla Institute of Management Technology (BIMTECH) and Jaipuria Institute of Management and IIIT, Lucknow.
Her areas of expertise include conducting Executive MBA, Online MBA, Full-time and Part-time MBA Programs, guiding Dissertation research projects, conducting Dissertation Vivas and creating online academic resources.
Her teaching interest areas include Marketing Management, Consumer Behaviour, Marketing Research, Integrated Marketing Communication, Business Research Methods and Services Marketing.
She has designed contemporary curriculum based on experiential learning for various post-graduate marketing courses. She has also adapted books into Self-instructional Materials (SIMs) for distance-learning students. She is the Reviewer for Wiley India and MIT, Pune for their Self-instructional Materials (SIMs).
She has presented papers in national and international journals and international conferences on sustainable tourism, status consumption of luxury brands, parental mediation, and influence of children in decision making.
Department of Management & Humanities,
Indian Institute of Information Technology,
Lucknow, India.
[email protected]
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