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Indian Institute of Information Technology, Lucknow
भारतीय सूचना प्रौद्योगिकी संस्थान, लखनऊ
(An Institute of National Importance by the Act of Parliament)

MBA(Digital Business)-

Program Objectives:

  • Apply management theories and practices to evaluate business opportunities, solve business problems and make sound decisions in digital business era
  • Foster real world knowledge, technical skills and analytical, and critical thinking abilities for decision making in data driven business world
  • Develop leadership ability to lead themselves and others, and contribute effectively to a team environment
  • Ability to understand and analyze global, economic, legal, and ethical aspects of business with integrity, morality and objectivity to achieve success
  • Ability to think strategically and innovatively for the achievement of organizational goals

Course Structure:

Term-I

Term-II

Term-III

  • Business Environment
  • People Management
  • Business Decision Making
  • Professional Communication
  • Project Management
  • Managerial Finance
  • Marketing Management
  • Digital Transformations
  • Innovations and Design Thinking
  • Entrepreneurship
  • Digital Business Strategy
  • Business Analytics

Capstone Project

Term-IV

Term-V

Term-VI

  • Digital Disruptions in Banks and Financial Institutions
  • Fintech (Financial Issues and Associated Risks)
  • Blockchain Technology (Crypto Assets and Tokens)
  • Digital Payments
  • E-Business 
  • Digital and Social Media Marketing
  • Data Mining and Web Scraping
  • Competitive/Business Intelligence and Website Analytics
  • Artificial Intelligence and Machine Learning Using R
  • Advance Business Analytics
  • Big Data and Cloud Computing
  • Econometrics

Note: The candidate is required to complete minimum of 102 credits to complete the MBA (Digital Business) course. Each subject has been assigned 4 credits whereas, capstone project has been assigned 6 credits.

Duration: Two years

Mode: Online

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